Link clicked (link.clicked)
Description
Triggered when an end user clicks a short link and ChottuLink records the click (including device and coarse geographic context when available).
Payload structure
{
"eventId": "string (uuid)",
"eventType": "link.clicked",
"timestamp": "string (ISO-8601)",
"schemaVersion": 1,
"payload": {}
}
Fields
Root (envelope)
| Field | Type | Description |
|---|---|---|
| eventId | string | Unique identifier for this webhook delivery. |
| eventType | string | Always link.clicked for this event. |
| timestamp | string | Time the event was emitted. |
| schemaVersion | number | Version of schema. |
| payload | object | Click details. |
Payload object (payload)
| Field | Type | Description |
|---|---|---|
| shortUrl | string | Canonical short URL for the link. |
| clickedShortUrl | string | Short URL as requested when the click occurred (may match shortUrl). |
| handledBy | string | Channel or handler that processed the click (for example web). |
| ip | string | Client IP observed for the click. |
| location | object | Coarse geographic enrichment for the IP (see below). |
| userAgent | string | Raw User-Agent header when available. |
| adIds | object | Attribution click IDs captured from the link or session (see below). |
payload.location
| Field | Type | Description |
|---|---|---|
| city | string | City name derived from geo lookup. |
| state | string | Region or state name. |
| country | string | Country name. |
| country_code | string | ISO-style country code (for example IN). |
| latitude | number | Approximate latitude. |
| longitude | number | Approximate longitude. |
| timezone | string | IANA timezone identifier when resolved (for example America/Denver). |
payload.adIds
| Field | Type | Description |
|---|---|---|
| fbclid | string | null | Meta — Facebook Click Identifier. Used by Meta Pixel / Conversions API (CAPI) to attribute conversions to Facebook/Instagram ads. |
| gclid | string | null | Google Ads — Google Click Identifier. Used for offline conversions and campaign performance tracking. |
| gbraid | string | null | Google Ads — App iOS Click ID. For iOS 14.5+ traffic directed to an app; supports privacy-compliant modeled attribution. |
| wbraid | string | null | Google Ads — Web iOS Click ID. For iOS 14.5+ traffic directed to a website; supports privacy-compliant modeled attribution. |
| ttclid | string | null | TikTok — TikTok Click ID. Used by TikTok Pixel and Events API to link actions back to TikTok campaigns. |
Working with Ad Click IDs
payload.adIds carries click identifiers from ad platforms (Meta, Google, TikTok) when they were present on the attributed link. In production, expect at most one non-null value — the platform that actually drove the click.
Rules for consumers
- One active ID per event —
adIdsis mutually exclusive in production. Only one key holds a non-null string; the rest arenull. That value identifies which ad network drove the session. - Google uses exactly one ID type —
gclid,gbraid, andwbraidare never set together. Google assigns one based on traffic type:- Desktop or Android web/app →
gclid - iOS web (Safari) →
wbraid - iOS in-app deep link →
gbraid
- Desktop or Android web/app →
- Route by non-null key — Send the populated ID to the matching downstream system (Meta CAPI, Google Ads offline conversions, TikTok Events API, CRM, data warehouse, etc.). Ignore keys that are
null.
Typical production shapes
Scenario A — Meta ad (Instagram / Facebook)
{
"adIds": {
"fbclid": "IwAR2xK9aBc123xyz456_ExampleString_789",
"gclid": null,
"gbraid": null,
"wbraid": null,
"ttclid": null
}
}
Scenario B — Google Search ad on iPhone (web)
{
"adIds": {
"fbclid": null,
"gclid": null,
"gbraid": null,
"wbraid": "ClgKCQjwhO3DBhDaARJHAPBAqMmEZWE7Gt_zJEt",
"ttclid": null
}
}
note
The full example payload below shows every adIds key populated for complete schema reference. In live traffic, only one key will be non-null at a time.
Example payload
{
"eventId": "e68fc144-7f32-4b5e-97a0-616954ff0daa",
"eventType": "link.clicked",
"schemaVersion": 1,
"timestamp": "2026-04-29T12:53:02.916526",
"payload": {
"shortUrl": "https://zeustechnology.trycleansify.com/profileManager",
"clickedShortUrl": "https://zeustechnology.trycleansify.com/profileManager",
"handledBy": "web",
"ip": "49.47.11.96",
"location": {
"city": "Bhilai",
"state": "Chhattisgarh",
"country": "India",
"country_code": "IN",
"latitude": 21.2129,
"longitude": 81.4293,
"timezone": "America/Denver"
},
"userAgent": "Mozilla/5.0 (Linux; Android 14; K) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/147.0.7727.111 Mobile Safari/537.36",
"adIds": {
"fbclid": "IwY2xjawR9OhlleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAwzNTA2ODU1MzE3MjgAAR7PIdCfTw5a8i37AfDaVlZLvWaMdJwQEr75JEPtbfWcTrnPaUu7Tpj_3OvS-A_aem_0FItaF20o94lSQX6izgv5g",
"gclid": "EAIaIQobChMIu_v0r_f9_wIVh7LICh0wQQT_EAAYASAAEgK_v_D_BwE",
"gbraid": "0AAAAACZGY6vERiXMMTJYoB2VG86-qHLmR",
"wbraid": "ClgKCQjwhO3DBhDaARJHAPBAqMmEZWE7Gt_zJEt",
"ttclid": "1766471830193154_1_726359051_1"
}
}
}
Notes
- Geo fields depend on successful IP resolution; consumers should tolerate missing or coarse values if your deployment differs.